How SikSilk produced 3,621 on-model images at £3 each
SikSilk replaced traditional studio production with a brand-exclusive Dazzl model. The same on-brand look, delivered in days, at a fraction of the cost.
~9x
Estimated saving vs a comparable studio shoot
£3
each image. a total of 3,621 images delivered
1
Vs a 6-10 person crew
“I was sceptical AI could match our look. It does. The images come back on-brand and ready to publish, no retouching, every time.”
Baz Gill
Founder at siksilk
BRAND
SikSilk
PRODUCT USAGE
High-volume seasonal collections (1,500+ images)
About the brand
Sportswear meets streetwear, at catalogue speed
SikSilk blends performance-driven design with bold prints and contemporary fits, sold across Europe, the US, and Asia. Every season brings 200+ new SKUs, and each one needs on-model imagery for e-commerce. At that volume, how fast and how consistently SikSilk can produce visuals directly shapes how fast the brand can move.
The Challenge
Traditional studio shoots couldn’t keep pace
Each season meant booking photographers, models, and studios, plus weeks of planning to get every image on point. And when a fit looked off, or the creative director wanted a different angle, the whole production had to run again. Expensive, slow, and hard to iterate.
The SOLUTION WITH DAZZL
A brand-exclusive AI model, trained on SikSilk
SikSilk partnered with Dazzl to train a private model on their best past shoots, garments, and style guides. From there, producing a new image takes three steps:
Shoot the garment
Snap the product flat-lay straight from the Dazzl app. The TrueShade marker keeps every generated image true to the original colour.
Generate on-model
Pick the model and poses, generate on-brand images in minutes — with stitch-level fidelity and consistent art direction.
Publish
Drop the finished image straight onto the product page. Store-ready files, approved and downloaded in one click.
HUMAN AI
Cast once. Reused across the whole catalogue.
For SikSilk we cast a real male model, who signed an image-rights agreement for his likeness.
Dazzl digitised him once. Every image since is generated from that licensed likeness, with no re-shoots, no studio days, and no travel. He was briefed, paid, and signed off on the usage, all without leaving his sofa.
SikSilk gets one consistent face across the catalogue, and the model gets paid for a likeness that keeps working.
Prefer no real model? Brands can use a fully custom, fully synthetic Dazzl model instead.
Before & after
From a flat-lay garment to a finished on-model image
Garment input · flat-lay / ghost-mannequin
On-model · generated by Dazzl
THE OUTPUT
One consistent look, across the whole catalogue
