Join us to replace the studio for fashion
BOOK A DEMO
YOUR ART DIRECTOR CO-PILOTZero shots,
Zero shots,
infinite looks.
See exactly how fashion brands turn a single product photo into a full campaign, with no studio, no crew, and no weeks of post-production.
STITCH-LEVEL FIDELITY![AI-generated on-model image side by side with the source garment photo]()
LEFT: YOUR AI-GENERATED LOOK · RIGHT: THE ORIGINAL GARMENT · SAME PRODUCT, REPRODUCED EXACTLY
THE OLD WAY
Traditional photo production is out of step with modern fashion.
Expensive, slow, and overcomplicated. A bottleneck between your products and your storefront.
// COST
€25–150 per shot
Studios, photographers, models and stylists add up fast, all before a single image is retouched.
// TIME
Weeks of planning
Casting, scheduling and shoot days mean your drop is late before it even launches.
// CHAOS
Endless post-production
Coordinating whole teams for every collection creates creative bottlenecks at scale.
CASE STUDY / SIKSILKRead the SikSilk case study →
3,621 on-model images, at £3 each.
SikSilk replaced traditional studio production with a brand-exclusive Dazzl model. The same on-brand look, delivered in days, at a fraction of the cost.
~9xlower cost vs. studio
daysnot weeks, per batch
1operator vs. a 6–10 crew
HOW IT WORKS
Five steps from product to published.
Everything you do lives in one place. Here's the full workflow, step by step.
1 ADD YOUR PRODUCTS
Build your catalog.
Photograph each item in the Dazzl app, or bulk-import your whole catalog. Every product becomes a SKU with the angles you need.
- ✓Bulk import via CSV / Excel
- ✓Organize by brand & collection
- ✓Required angles per category
BULK IMPORT & APPROVAL MAP![Catalog: SKUs grouped by collection, category and subcategory with status]()
SOURCE PHOTOS → ON-MODEL IMAGES![SKU detail: source garment photos turned into generated on-model images]()
EACH SKU KEEPS ITS SOURCE PHOTOS ALONGSIDE THE AI IMAGES GENERATED FROM THEM
2 CREATE AI MANNEQUINS
Your AI model. Zero rights fees.
Choose an AI model or bring real talent. For AI models, pick gender, body type, skin tone and hair colour — and never pay a penny in model rights or usage fees.
- ✓AI models: choose style, build, skin tone & hair
- ✓No model rights. No usage fees. Ever.
- ✓Real talent option also available
- ✓Reusable across every collection
BRAND-EXCLUSIVE · REUSABLE EVERYWHERE![Brand AI mannequins gallery with approval status]()
3 GENERATE LOOKS
Style it. Generate it.
Compose multi-SKU looks, assign your model and angles, and submit for generation. Your brand-exclusive AI produces imagery with stitch-level fidelity and consistent art direction.
- ✓Compose multi-SKU looks
- ✓Generate every required angle
- ✓Credits-based, no shoot fees
SKUS + ANGLES + MODEL → GENERATE![Look composer: SKUs in the look, angles & poses, assigned model]()
HUNDREDS OF LOOKS & COUNTING![All looks library with filters and per-look generation status]()
EVERY LOOK TRACKS REQUESTED · GENERATED · APPROVED, ITS MODEL AND ITS POSES
4 CAPTURE WITH THE DAZZL APP
Shoot your products in minutes.
With your looks defined, grab the Dazzl mobile app and photograph each product you'll use. The built-in Color Marker is powered by TrueShade™, Dazzl's proprietary color technology that keeps every generated image 99% true to the product's original color. These source photos are what the AI then uses to create your looks.
- ✓TrueShade™, our proprietary color tech, 99% accurate to the original
- ✓Guided, multi-angle shots one SKU at a time
- ✓Works on existing SKUs or brand-new ones
5 REVIEW & APPROVE
You have the final say.
Every generated image lands in your review queue. Approve or reject, by individual SKU or by complete look, with comments and full history.
- ✓Approve by SKU or by look
- ✓Comment & request changes
- ✓Download approved, ready for store
ZOOM TO INSPECT EVERY STITCH![Photo review: generated on-model image with magnifier, look context and items]()
BEHIND EVERY IMAGE
AI speed. Human-grade quality.
You only ever see the finished result. But before any image reaches your review queue, it passes through a human quality pipeline you never have to manage.
01 / GENERATE
AI generation
Your brand-exclusive model produces the on-model imagery.
→
02 / REVIEW
Expert reviewers
Specialists check fidelity, fit and brand consistency.
→
03 / RETOUCH
Human retouchers
Pro retouching with arrow-precise, localized AI edits.
→
04 / YOU
Your approval
Only polished, on-brand images reach you to approve.
Quality you don't have to manage. The review & retouch team works in the background, so you get the studio result without running the studio.
WHY DAZZL
Built for your brand, not a template.
Most AI photo tools generate studio shots from generic mannequin catalogs. Dazzl trains a brand-exclusive model that reproduces your products with stitch-level accuracy.
Brand-exclusive model
Trained on your products, lookbooks and style guides. Yours, and yours alone.
Your own mannequins
Custom AI models or real talent, never a shared, generic catalog face.
Consistency at scale
Same art direction across every SKU, look and collection, drop after drop.
Security & ownership
Your assets and your imagery stay yours, end to end, with full brand governance.
Speed to market
From product to publish-ready in about a day, not weeks of coordination.
Human in the loop
Pro reviewers and retouchers stand behind every image you receive.